The goal of this project was to conduct a bevy of research in order to develop a reasonable creative brief for Vogue Magazine. Research included SMRB demographic data, research of the company, examination of previous advertising strategy, insight into budgeting concerns, and finally conducting our own primary research. Our findings were then used to develop a message and a media campaign to. A summary of findings and the resulting creative brief can be seen in PDF form by clicking on the following links.
