Catherine Roman

Communications Coordinator • OneVillage Partners • July 2012 - Present

    •Developed and implemented social media strategy that increased followers by over 300%
    •Managed website including redesign, daily monitoring, and updating
    •Created all quarterly newsletters, e-communications, and print materials
    •Assisted in the development of a branding and strategy guide
    •Wrote and edited dozens of stories for blog and online publications
    •Collaborated on major fundraising campaigns generating more than $100,000
    •Compiled media lists, crafted press releases and pitches, and arranged interviews
    •Managed volunteers and interns working on social media and website design
    •Tripled fundraising budget in under 2 years

Public Relations Intern • Nemer Fieger • January 2014 - March 2014

    •Worked with clients including Universal Studios, Home + Garden Show, and St. Paul Winter Carnival
    •Developed comprehensive broadcast, print, radio, and online media lists
    •Assisted on live shots from Home + Garden Show
    •Assembled press kits, media mailings, and media drops for various events
    •Staffed media check-in table at Twin Cities Auto Show
    •Conducted market research including SWOT, competitor, and social media analysis
    •Identified and cold called potential promotional partners and ran on-site promotional activities
    •Coordinated and secured $60,000 worth of media coverage for Peerless Motorhead Madness
    •Managed movie screenings for Universal Studios, Focus Features, and Roadside Attractions
    •Pitched local and national media outlets
    •Assisted with media tour for actor Alex Pettyfer
    •Developed social media and website suggestions for clients

Public Relations Intern • Guthrie Theater • January 2013 - June 2013

    •Created and maintained media lists for 10 productions
    •Pitched stories to local media outlets
    •Issued invitations, confirmations, and reminders to over 100 media members
    •Worked the press table on 10 opening nights
    •Completed clip packets for 15 productions and 3 special events
    •Fielded media inquiries regarding opening nights, interviews, and misc. information
    •Oversaw 3 media interviews with actors
    •Assisted with the execution of the 50th Anniversary Celebration

Special Events Intern •  Minnesota Zoo Foundation • February 2012 - May 2012

    •Cataloged, secured, and showcased nearly 400 auction items
    •Solicited donations from a variety of organizations
    •Assisted in the planning and execution of the Beastly Ball for 650 guests
    •Participated in the raising of over $400,000 for the Minnesota Zoo

Communications Intern • Scholarship America • September 2011 - December 2011

    •Interviewed scholarship recipients for publications
    •Assisted in planning and implementation of 50th anniversary gala
    •Served as guest blogger on U.S. News and World Report’s Scholarship Coach
    •Designed template for downloadable blog book
    •Conducted research and compiled resources for various projects
    •Contributed articles for annual report, press releases, and monthly magazine