Safe Haven
We were asked to create one ad to generate awareness for the Safe Haven program. I chose to target young mothers between the ages of 16 and 23 who are either unable or unwilling to care for a child they may see as a mistake. My ad is designed to give them hope that they can find a safe, legal, and compassionate way out of their situation that benefits both their lives and the live of their children. The full creative brief can be viewed by clicking on the link provided below.
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