Catherine Roman

Masonic Cancer Center - Clinical Trials

For this project, my class was asked to create a complete integrated media campaign for the Masonic Cancer Center in order to increase enrollment in clinical trials. After meeting with the client and conducting background research, including surveys and interviews, into perceptions about clinical trials, my group produced this step-by-step communications plan including branding and messaging strategy, suggestions for promotional activities, and potential partnerships to explore. The most exciting part of our communications proposal is that we focused on making it free for the Cancer Center to implement.

For our final in the class, we were asked to pitch our campaign to representatives from the Masonic Cancer Center. Our proposal was selected as the best.

For the full presentation of our ideas, follow the PDF link below.