Ghirardelli vs. Hershey's Chocolate - April 2010
The main goal of this project was to analyze how two competing companies utilize interactive communications campaigns, with a strong emphasis on social media. We chose two companies occupying different niches in the market in order to take a broader look at how positioning effects a company's social media use as well.
Ultimately we found that both competitors severely underutilized interactive communication. As a result, we offered several suggestions for improvement tailored to each company's specific niche that will not only improve sales figures, but also foster a more positive and accessible brand image.
For the full report please refer to the PFD link below.
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Ghirardelli Vs. Hershey - Interactive Media.pdf Size : 253.777 Kb Type : pdf |
