Caribou Coffee - May 2009
One of my first forays into the world of advertising was a team campaign to re-brand Caribou Coffee. This project took place a few months before Caribou Coffee was in fact re-branded by Colle + McVoy. Our report starts with research into the company including its history, products, competitors, ect. resulting in a SWOT analysis. From there we made suggestions on a prospective target market, a positioning strategy, and the compilation of campaign objectives. We ended with the creation of a creative brief, first draft advertisements, promotional activities, and a prospective media strategy and budget for the campaign.
For the full campaign proposal and brand insights, click the link below to view the PDF version.
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Caribou Coffee Campaign Book.pdf Size : 524.501 Kb Type : pdf |
